“The People’s Union USA” to boycott McDonald’s policies, starting June 24
Los Angeles: A citizen group in the US has announced a week-long economic boycott against McDonald’s. This has been done because the company has cut its diversity, equity and inclusion (DEI) programs and other controversial policies.
This boycott is being done by an organization called The People’s Union USA, which targets “economic blackouts” every month.
This time they have targeted McDonald’s, which they are holding responsible for controversial policies.
Major reasons for the boycott:
1. Lack of DEI plans: The company has recently ended its goals to increase diversity in its top positions.
2. Lack of transparency in pricing: Consumers say that McDonald’s is increasing prices more than necessary.
3. Harm of labor rights: There is criticism about the lack of proper wages and facilities for the working people.
4. Discrimination in marketing: Advertising strategies have also been described as biased
What does the organization say?
John Schwarz, founder of The People’s Union, says –
“McDonald’s only wants profits. Their DEI policy is only for show, not real change.”
What is McDonald’s response?
• The company has not yet made any official statement on this boycott.
• However, their HR department claims that only the language has been changed, the programs are still active.
What will be the impact on business?
• Companies like Target have admitted that the boycott against them has led to a decline in sales.
• McDonald’s sales in the US have also reached the lowest level since the Covid period.
• The company has talked about bringing back customers by running “low price” schemes.
